ELBAR, REBORN:

READY TO BECOME AN ALBANIAN ICON

Since its launch in 2015, Elbar has grown to become one of the most recognizable beer brands in Albania. Nearly ten years later, we are proud to have been selected to take it to the next level.

We approached this challenge with three guiding principles: modernity, authenticity and cultural relevance.

We didn’t just give it a new look. We gave it meaning.

We dived deep in Albanian culture and infuse it in all the details of new design.