Putting a smile
on their face
Client: Yarrah / Brand: Yarrah / Category: Pet Food
Market: International / Fields: Branding, Packaging
Yarrah has been making premium organic petfood since 1992. One of the first and still on top. With a lot of loyal consumers to keep and new ones to win.
To achieve this we needed to rejuvenate the brand, using their main goal as a guiding rule: Making pets happy (and with that, their owners). No matter what kind of cat or dog you have, Yarrah puts a smile on their face. So that's what we did too, literally. Logo and additional branding elements where newly interpreted, making sure the fans will still be able to find their favorite pet food on the shelves. Happy pet, happy client.
And that puts a smile on our face!