still your thirst
Client: 270 Bev.Co. / Brand: Stiller / Category: Malt Beverage
Market: Middle East / Fields: Naming, Branding, Packaging
We all know malt beverages are trending at the moment, but in the Middle East they've been the go-to refreshment for ages.
Introducing a new competitor in that market is quite a bold move. And a bold move asks for a bold brand. Bold, white & blue to be exact. With a brandname that tells you exactly what it will do for you and a very distinctive brand shape. The blue triangle locks the brand in place and guides the eye to the flavor indicator. The use of subtle white on silver graphics just scream 'ice cold'.
Now that's refreshing!