ABBOT KINNEY’S NEW LOOK & BRANDWORLD:
Client: ECOTONE / Brand: ABBOT KINNEY’S / Category: PLANT BASED DRINKS -COFFEE FOAM/ Market: EUROPE/ Fields: Brand Identity, Packaging
In developing the visual identity for Abbot Kinney’s Barista range, we didn’t just create packaging—we built an entire brand world. Each flavour is supported by a series of custom illustrations that not only reinforce the taste profile but also serve as modular, expressive brand assets. Whether it's playful pink oat stalks, bold tropical palms, or the warm vibrancy of cinnamon and tigers, these illustrative elements form a distinctive visual language that extends far beyond the shelf.
NEW COLORFULL & TASTY SHELF IMPACT
We see this brand world as a living system. Its rhythm and tone work equally well in retail environments, broadcast spots, and interactive formats. The expressive typography, the bold colour architecture, and the illustrative textures all contribute to a brand experience that’s not only cohesive, but versatile and emotionally resonant.
ANIMATED ASSETS READY FOR BROADCASTING
These assets have been consciously designed to scale across various brand touchpoints. From dynamic animations on social media to rich in-store displays and campaign materials, the elements are flexible and recognisable. Their analogue-digital hybrid style adds warmth and tactility—ensuring that even in motion or print, the brand retains a handcrafted, natural feel.
This approach allows Abbot Kinney’s to tell consistent stories across platforms—with fun, purity and confidence. Whether you're scanning a shelf, swiping a screen, or walking past a poster, the message remains clear: this is plant-based with purpose, flavour, and soul.
