FROM BOTTLE TO BAR... BRINGING A BRAND TO LIFE FROM BOTTLE LABEL DESIGN TO INSPIRATIONAL BAR ITEMS.
Client: Heineken / Brand: Amstel / Category: Alcoholic & Non-alcoholic Beverages / Market: Netherlands / Fields: Brand Identity, Packaging
Iconic Brand Design
The more often you see something, the sooner you’ll recognize it and the more familiar it feels. This is the strength of Iconic Brand Design. It offers a brand the power to communicate in the clearest and most consistent way possible by using the same visual assets throughout.
Resulting in an iconic, holistic brand world that consumers can truly relate to.
Now Even Better specializes in crafting these worlds. When developing brand & packaging design, we create inspirational assets that can be used cross-medial.
From Bottle to Bar
Picture conceptualizing a crate for home use, along with the illuminated signage outside a bar, the glassware for serving the beer, the coasters atop the bar counter, the tap structure, the serving tray, and even the graphical ambiance within the bar itself.
Redefining an Icon
A recent illustration of the development of an iconic brand design is the comprehensive overhaul of Amstel beer in the Netherlands. In this instance, the objective was to impart a more traditional appearance and ambiance to the brand and all its elements, spanning from the bottle to the bar.
Collectively, these elements contribute to a more consistent and cohesive brand image, ultimately aiming to foster a deeper connection with consumers and drive increased sales.
At the same time we were tasked to establish a more cohesive packaging range for its diverse flavors. Our approach involved the creation of fresh bottle labels, can designs, and supplementary packaging. However, for a beer brand, the realm surrounding the bottles and cans encompasses more than one might envision.