A local Hero
Client: Heineken (HBSC)/ Brand: Walia / Category: Alcoholic Beverages
Market: Ethiopia / Fields: Branding, Packaging, Visuals
Ethiopia is a proud, forward-looking nation. This National pride was at the very foundation of Walia's creation.
A collaborative feat, working closely together with the client team and strategy partners, we turned the nations favorite animal into one of their favorite brands. The Walia Ibex, an Icon of strength and optimism became the brandmark of a beer with the same trades. Claiming it's place at the top of the market within one year after its launch.
A hero by definition