HOT SAUCE, BUT WITH ATTITUDE.
Client: Yildriz / Brand: Yildriz/ Category: Food / Market: Netherlands / Fields: Packaging Design & Identity
Yildriz asked us to go all out for a new addition to their sauce line. A hot sauce with a true personality: seriously spicy, yet fun and accessible for everyone – exactly the kind of sauce you’d want to pour over any dish.
That’s why we went outside the lines with the design. Literally. We drew inspiration from the underground comic style of R. Crumb: intricate linework, exaggerated details, and a raw, unconventional vibe. The result is a bottle that doesn’t just look hot, but also adds a wink – a playful twist on the traditional hot sauces that often stick to heritage and country of origin.
With a black background, flaming hot typography, and a comic character that almost makes the heat leap off the bottle, we created a packaging design that makes one thing clear: this is no ordinary sauce. This is Yildriz Hot Sauce – the little rebel of the family, and that’s exactly what makes it irresistible.
Yildriz Hot Saus!
