Client: Yarrah / Brand: Dano / Category: Pet Food
Market: Benelux / Fields: Branding, Packaging, Illustration
Not all pet owners are aware of the benefits pure, organic food will have on their beloved friend’s wellbeing. Dano’s goal is to help exactly these consumers make a conscious choice when in front of the shelf.
We created a brand that stands out in any retail/supermarket environment and clearly brings over Dano’s core message without the help of a specialized sales team. An iconic design, no-nonsense, yet with a strong emotional appeal. No recognizable breed of cat/dog on pack helps to keep Dano as approachable and ‘inclusive’ as possible. Custom illustrations, simple but strong color blocking and eye for detail and material, takes organic pet food to a new era.